Big brand platforms, campaigns and launches that go beyond just broadcast comms is what I’ve enjoyed creating for clients like Toyota, Sony, Heineken, Chivas Regal, Volkswagen, Strongbow, O2, EA Games, Mercedes-Benz and GSK - picking up awards at Cannes, D&AD, the Webby’s and Creative Circle.
Producing work that scares producers but is strategically sound so that it seeps into or builds from culture is what I find fascinating every day.
Having joined The & Partnership to work solely on Toyota at a European level, I now lead all global Mars work across confectionary (and increasingly food & pet care too) since we won the business in August 2020.
In that time we’ve developed smarter animation techniques to make the M&M’S characters socially relevant and reactive, established other best in class creative offices around the world and helped find fresh ways to give FMCG’s like theirs more cultural fame and/or meaningful relevance.
Last year I was also heavily involved in global pitches for Audible (Won), Mars Food (pending) and CocaCola for WPP (Won).
Awards //
CREATIVE CIRCLE 2014 (NOMINATION) - BEST SOUND DESIGN ORIGINAL SOURCE
CAMPAIGN BIG AWARD 2010 - COI REAL KIDS
CANNES MEDIA LION 2010 (SHORTLISTED) - COI REAL KIDS
ANNA AWARD 2010 - COI REALKIDS
CREATIVE SHOWCASE (RUNNER UP SEPT. '09) - COI REALKIDS
CANNES CYBER LION 2009 (BRONZE) - TRUTHABOUTSMART.CO.UK
WEBBY AWARD WINNER (JUDGES CHOICE) - TRUTHABOUTSMART.CO.UK
YOUNG GUNS 2008 (SILVER) - TRUTHABOUTSMART.CO.UK
CREATIVE CIRCLE (BRONZE) - TRUTHABOUTSMART.CO.UK
EUROBEST GOLD AWARD - TRUTHABOUTSMART.CO.UK
CAMPAIGN BIG AWARD 2008 - TRUTHABOUTSMART.CO.UK
LONDON INTERNATIONAL AWARDS 2008 - TRUTHABOUTSMART.CO.UK
WINNER CREATIVE SHOWCASE (MAY 2008) - TRUTHABOUTSMART.CO.UK
FWA (SITE OF THE DAY) 4TH OCT 2008 - TRUTHABOUTSMART.CO.UK
CANNES CYBER FINALIST 2007 - MERCEDES-BENZ R CLASS WEBSITE
WINNER CREATIVE SHOWCASE - MERCEDES-BENZ R CLASS WEBSITE
FWA (SITE OF THE DAY) 19TH DEC 2006 - MERCEDES-BENZ R CLASS WEBSITE
CANNES CYBER FINALIST 2007 - MERCEDES-BENZ GL CLASS
D&AD YELLOW PENCIL 2007 - MERCEDES-BENZ GL CLASS