Group Creative Director
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Ballantine's Whisky

A provocative online social experiment that used the power of the ‘crowd’ to help you discover if the image you share of yourself online portrays who you truly are

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  Ballantine's Whisky's ask you to 'Stay True.' So we developed an experiment that could tell you whether the real you is coming across online.     Submit a selfie and strangers answered multiple choice questions about who they think you are.&nb

Ballantine's Whisky's ask you to 'Stay True.' So we developed an experiment that could tell you whether the real you is coming across online. 

Submit a selfie and strangers answered multiple choice questions about who they think you are. 

While you await their responses, you're asked to give your impression of others.

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 The most common impressions of your photo were displayed back to you so you could see for yourself the first impression you're sharing with others online.

The most common impressions of your photo were displayed back to you so you could see for yourself the first impression you're sharing with others online.