2020. When we should all be driving fully electric but most of us can’t afford one yet, let alone spare the time to charge it.
But with 9 Hybrid models, all driving up to 80% electric, 15 million Toyota Hybrid drivers are travelling more electric kilometres than anyone else every single day.
To bring this ‘movement’ to life, the TVC uses a colourful kaleidoscopic affect to show that together, we’re leading the charge into a more electric world.
(Director: Daniel De Viciola through Friend)
A pan European toolkit was developed to allow markets to decide which models within the range and which key Hybrid messages they wanted to promote most. It featured assets that ran across all social formats, pre roll, OOH, print & CRM.
(Stills photographer: Rick Guest)
SEARCH OPTIMISED EDUCATIONAL CONTENT
We answered the 20 most common search queries people make about Hybrid technology by letting the technology itself answer people directly. The below are just a couple of examples across social & youtube.