To demonstrate what ‘For All Funkind’ meant in Australia, we leveraged the brand’s social and media clout to help a diverse selection of TikTok creators break through. Promoting them with hundreds of OOH ads & social posts that encourage you to comment / share them in order to break social media echo chambers of what funny is. Now in its 4th year the platform has grown to also give today’s cohort slots at the Melbourne Comedy Festival.

We’ve been trying to turn the famous characters from advertising mascots into influencers. So have deliberately partnered with TikTok to establish collab executions as and when new trends, Creators emerge. First off the rank - a Duet with Allen Davis - Creator of the famous Griddy Dance performed by NFL players and the like. It quickly became M&M’s best ever performing organic TikTok with over 4 million views in a couple of days.