Group Creative Director

ECLIPSE MINTS - LET THERE BE FRESH

Much loved in Australia & Asia, Eclipse mints suffered declining sales and a declining category because of Covid.

This new, long term brand platform shows not just the powerful hit Eclipse gives when you need it most - but the power to suddenly make you everyone's new best friend whenever you get them out.

Created as a Pre Roll & Social first campaign across all formats with cut downs & designed to keep you watching right on the skip moment.

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