Jim Stump
Group Creative Director
Snap cover.jpg

SnapChat X Samsung festivals activation

Allowing music fans everywhere to #DoWhatYouCant during the 2017 music festival season. 

#ShareTheStage was the platform idea we created for all Samsung Mobile music festival activity during the summer of 2017.  They wanted to create an experience everyone could get involved in whether they had tickets or not and would prove that

#ShareTheStage was the platform idea we created for all Samsung Mobile music festival activity during the summer of 2017. 

They wanted to create an experience everyone could get involved in whether they had tickets or not and would prove that Samsung is a brand that enables you to #DoWhatYouCan’t.

We partnered with the artist behind the pop-song of the summer, Charli XCX to create a lip-synching SnapChat lens that would literally allow fans to Share The ‘digital’ Stage with her. 

Over 1 weekend, the lens became SnapChat’s most successful lens of 2017.

From the millions that enjoyed the lens, we asked six mega-fans to come and #ShareTheStage for what they thought would be a lip-synch battle with each other - but became their opportunity to star in their very own music video with their hero. 

#ShareTheStage was also adopted by the on the ground activation; A giant infinity reflective cube that allowed friends to #ShareTheStage together to create an impressive 360° selfie.

#ShareTheStage was also adopted by the on the ground activation; A giant infinity reflective cube that allowed friends to #ShareTheStage together to create an impressive 360° selfie.